2008 Woodie Awards
Convention brings Boston 'Down:2:Earth'
Elizabeth LeBlanc
Issue date: 3/31/08 Section: The Inside
From March 28 to March 30, the Hynes Convention Center resembled CollegeFest, with exhibitors giving away business cards, free ice cream, samples and the opportunity for visitors to spend money on innovative products.
Down:2:Earth (D2E) founders Betty Fulton of Commonwealth Promotions, Inc. and Lorelei Grazier of Grazier Design Works had the intention of educating and creating awareness around sustainable living and the impact of everyday habits on global climate change.
D2E hosted a plethora of vendors, exhibiting alternatives individuals can use to reduce their impact on global warming. From organic clothing and LED lightbulbs to more extreme eco-friendly biodegradable coffins, the event provided education and reassurance about sustainable living.
David Gracer, founder of Sunrise Land Shrimp, sautéed grasshoppers with white rice and talked about the benefits of insects as an alternative to pork or beef.
"The insects of the world are eating salad while the lobsters are eating dead fish and trash," Gracer said, when expressing his lack of understanding for people who eat lobsters and other ocean crustaceans, but refuse to eat insects. "I always said if we lived in the ocean, we'd be all about the grasshoppers."
The more than 75 exhibitors allowed visitors to explore the benefits of worm feces as plant fertilizer or take a shot of 360 vodka: four times distilled, five times filtered, with a bottle made from 85 percent recycled glass and a label made from 100 percent post-consumer waste paper. Ben & Jerry's donated ice cream and distributed information about their campaign "Lick Global Warming." Second Rotation was there to collect old cell phones in return for cash, and held a free raffle for an iPhone.
"This is the first time we've done this," said Nina Berger, PR agent for the event. "We're not trying right now to open in other cities."
She said they would see how this weekend in Boston went, and maybe bring the convention elsewhere.
Down:2:Earth (D2E) founders Betty Fulton of Commonwealth Promotions, Inc. and Lorelei Grazier of Grazier Design Works had the intention of educating and creating awareness around sustainable living and the impact of everyday habits on global climate change.
D2E hosted a plethora of vendors, exhibiting alternatives individuals can use to reduce their impact on global warming. From organic clothing and LED lightbulbs to more extreme eco-friendly biodegradable coffins, the event provided education and reassurance about sustainable living.
David Gracer, founder of Sunrise Land Shrimp, sautéed grasshoppers with white rice and talked about the benefits of insects as an alternative to pork or beef.
"The insects of the world are eating salad while the lobsters are eating dead fish and trash," Gracer said, when expressing his lack of understanding for people who eat lobsters and other ocean crustaceans, but refuse to eat insects. "I always said if we lived in the ocean, we'd be all about the grasshoppers."
The more than 75 exhibitors allowed visitors to explore the benefits of worm feces as plant fertilizer or take a shot of 360 vodka: four times distilled, five times filtered, with a bottle made from 85 percent recycled glass and a label made from 100 percent post-consumer waste paper. Ben & Jerry's donated ice cream and distributed information about their campaign "Lick Global Warming." Second Rotation was there to collect old cell phones in return for cash, and held a free raffle for an iPhone.
"This is the first time we've done this," said Nina Berger, PR agent for the event. "We're not trying right now to open in other cities."
She said they would see how this weekend in Boston went, and maybe bring the convention elsewhere.
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